Why to hire an in-house marketing person

As with anything, moderation is key. Before we raise any eyebrows, marketing agencies are GOOD. Working with experts is GOOD. Our main point here is that having an in-house marketing person to guide and direct staff & agencies will be a significant asset to business owners.

Working within the marketing recruitment industry, we’ve observed a shift over the past 11+ years from business owners who were once content to combine a sales & marketing role into one job function to a more digital shift, where niches and specialisms across the marketing sector are increasingly defined by multiple responsibilities.

An in-house marketing person can really grasp the business's brand and tone of voice, and can cleverly articulate a message to its customers. As intelligent as business owners might be, we all come with different strengths and perceptions. A well-hired marketing person, when given creative freedom, can bring a business to life.

When this marketing person works within a chosen company, they have more time and devotion to study the products or services, to understand the brand & staff, and to sense & feel the culture of the organisation. However hard a marketing agency might work to understand the internal functions of a brand & business, an in-house marketing person's knowledge will always come up trumps.

Marketing is metrics; it’s one thing to set a creative strategy, and another thing entirely to manage the success of a marketing campaign. An in-house person has eyes on this brand at all times. Hire the right marketing person - and they will be devoted.

Hiring an aligned in-house marketing person sometimes requires an expert, like HK Recruitment, because finding truthful talent is hard. A person might claim they have PPC experience, but do they really? Is this hands-on? Sometimes, a business does not even know what they need in a marketing person, and this is where we come in.

Aside from skills and expertise, an in-house marketing person can align a company by focusing the whole team on business objectives and collaborating with different work functions such as sales, finance, HR, and operations. They bring a warm, persuasive influence that an external partner could not. With time, businesses will see their positive impact reflected in board meetings and their wonderful contribution to the overall company success.

Are you looking to hire an in-house marketing person? We have over 11 years of experience in finding companies' marketing staff. Get in touch with the team today.

PS hiring an office dog also brings a lot of team smiles too, here's Prince from HK Recruitment